AWeber has been a trusted email marketing platform for over 25 years. Brevo is a newer entrant that has grown rapidly with a unique pricing model, multi-channel features, and a generous free tier. For most small businesses comparing these two, Brevo offers more for less: but AWeber's 24/7 support remains a genuine differentiator.
| Feature | AWeber | Brevo |
|---|---|---|
| Starting price | Free / $15/mo | Free / $9/mo |
| Free plan | ✓ 500 subscribers | ✓ Unlimited contacts |
| 24/7 phone support | ✓ Yes | ✗ No |
| SMS marketing | ✗ No | ✓ Yes |
| Transactional email | ✗ No | ✓ Yes |
| Automation depth | Basic | Moderate |
| Best for | Always-on support, reliability | Features, large lists, multi-channel |
Pricing
Brevo's free plan: unlimited contacts, 9,000 sends/mo. AWeber's free plan: 500 subscribers, 3,000 sends/mo. On paid plans, Brevo is generally cheaper, especially for larger lists. Brevo's send-based pricing model can be significantly more cost-effective for businesses that have large lists but send infrequently.
Features
Brevo has more features: SMS, WhatsApp, transactional email, and a more capable automation builder. AWeber is focused on email with a solid but less feature-rich platform. For businesses that want more than email, Brevo is the more practical choice.
Support
AWeber offers 24/7 phone and chat support. Brevo does not offer phone support. For users who value direct, always-available support, AWeber has a clear advantage.
Interface
Brevo's interface is more modern. AWeber has improved but still feels slightly dated. Most users find Brevo easier to navigate, though both are accessible for non-technical users.
Choose AWeber if...
- You want 24/7 phone and chat support
- You value a platform with a long track record
- Your needs are basic and you do not need multi-channel features
- You have been using AWeber happily and see no reason to switch
Choose Brevo if...
- You want more features at a lower price
- You need SMS alongside email
- You have a large list and want send-based pricing
- You want a more modern interface
The bottom line
Brevo is the objectively better deal on features and price. AWeber's 24/7 support is its strongest card. For most businesses starting fresh, Brevo is the more compelling choice. AWeber is worth sticking with if support is your priority and you are already comfortable with the platform.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.