Browse all marketing automation tools
An independent guide to every major marketing automation platform. Browse by business size, features, pricing, and use case, from free email marketing tools to enterprise automation suites.
I am a(n)...
Blogger or creator
E-commerce store
Service business
B2B / SaaS company
Agency or freelancer
Enterprise team
Budget
Free plan
Under $20/mo
$20-$100/mo
$100+/mo
Must have
CRM
SMS
Webinars
E-commerce
Landing pages
Free trial
Small & mid-size businesses
The most powerful CRM and automation combo at the SMB price point. Steep learning curve but unmatched flexibility. Best for businesses that have outgrown simple email tools and need real automation logic.
One of the oldest email platforms around. Reliable, straightforward, and well-supported. Doesn't have the most modern feature set but works well for businesses that just need solid email marketing without complexity.
Unique pricing model, you pay per email sent, not per contact. This makes it excellent value for businesses with large lists that don't email frequently. Includes SMS, CRM, and transactional email.
Strong for local businesses, events, and nonprofits. Includes event registration tools, social media integration, and a good support team. Email quality is reliable but automation is less sophisticated than competitors.
Built specifically for creators and bloggers who sell digital products. The free plan is genuinely generous (up to 10,000 subscribers). Not the right fit for e-commerce or businesses with a sales team.
Beautiful email templates and a flat-rate pricing model (pay the same regardless of list size). Popular with photographers, designers, and creatives. Limited automation compared to other tools but the aesthetic is unmatched.
Stands out for including webinars and a website builder alongside email and automation. Good all-in-one option for businesses that want to run events or courses without adding another tool.
The most complete platform on this list. Free CRM + email marketing is genuinely useful for small teams. Paid tiers scale all the way to enterprise. Gets expensive fast but hard to beat as a full suite.
The gold standard for e-commerce email and SMS. Deep revenue attribution, best-in-class segmentation, and the strongest Shopify integration available. Premium pricing but delivers premium results for stores that use it well.
The most recognized name in email marketing. Better than its reputation suggests for small businesses, but pricing gets expensive fast as your list grows. Good starting point if you want familiarity.
The go-to recommendation for beginners. Simple interface, genuinely useful free plan, and enough features for most small businesses. Doesn't try to do everything, but does the basics very well.
Affordable automation with a clean interface, good for growing lists on a budget. Solid automation builder, e-commerce integrations, and landing pages at one of the lowest price points on the market.
Designed from the ground up for e-commerce. Excellent abandoned cart automations, SMS built-in, and deep Shopify/WooCommerce integration. Not the right tool if you're not running an online store.
Mid-market
Clean, well-designed platform with a strong focus on email aesthetics and segmentation. Popular with agencies managing multiple client accounts. Less automation depth than ActiveCampaign but easier to use.
Omnichannel marketing automation with strong personalization and data tools. Good for mid-size businesses that have outgrown SMB tools but aren't ready for full enterprise platforms.
Cross-channel marketing automation built for fast-growing consumer brands. Strong data capabilities and multi-channel journey building. Requires technical resources to get the most out of it.
CRM, email automation, and payment collection in one platform. Built for service businesses with complex follow-up needs. Expensive but comprehensive for coaches, consultants, and small agencies.
Visual customer journey builder with a built-in CDP and analytics. Lets you track the full customer journey and trigger campaigns based on real behavior. Newer platform but growing fast.
Excellent value if you're already using Zoho's ecosystem. Generous free plan, low paid pricing, and tight CRM integration. Less compelling if you're not a Zoho user.
Enterprise
The leading B2B marketing automation platform for complex, long sales cycles. Best-in-class lead scoring and account-based marketing. Requires technical resources and Marketo-certified admins.
The full HubSpot suite at enterprise scale. Advanced reporting, custom objects, multi-touch attribution, and team management. Powerful but requires significant investment and dedicated ops resources.
Marketing automation for organizations already running on the Microsoft stack. Deep Teams, Office 365, and Dynamics CRM integration. Natural fit for Microsoft-first enterprises.
Enterprise marketing automation for complex B2B organizations. Advanced lead scoring, targeting, and attribution. Best suited for large teams with dedicated marketing ops resources.
B2B marketing automation built natively into Salesforce. Excellent choice if your sales team already lives in Salesforce CRM. Tight lead-to-revenue tracking and ROI reporting.
Enterprise-grade omnichannel marketing for large teams. Exceptional data capabilities and AI personalization. Requires dedicated Salesforce admins and significant implementation resources.