AWeber and Moosend are both affordable email marketing tools aimed at small businesses, but they come from different eras. AWeber is one of the oldest email platforms and trades on reliability, strong support, and simplicity. Moosend is a newer entrant that packs more automation power into a lower price point.
For most businesses comparing these two, Moosend offers more for less. AWeber remains the better choice if you specifically want a free plan or value AWeber's long-standing customer support reputation.
| Feature | AWeber | Moosend |
|---|---|---|
| Starting price | $15/mo | $9/mo |
| Free plan | ✓ 500 subscribers | ✗ No (30-day trial) |
| Visual automation builder | ✓ Yes | ✓ Yes, more powerful |
| Landing pages | ✓ Yes | ✓ Yes |
| E-commerce features | ✓ Basic | ✓ Strong segmentation |
| AI subject line tools | ✓ Yes | ✓ Yes |
| Phone support | ✓ Yes | ✗ No |
| Best for | Beginners, small lists, those valuing support | Automation-focused SMBs, value seekers |
Automation
Moosend has a more capable automation builder than AWeber at this price point. You get a visual workflow editor with good conditional logic, multi-step sequences, and strong behavioral triggers. For the price, it punches above its weight.
AWeber's automation is functional but simpler. It covers the basics well: welcome sequences, tagging-based workflows, and basic drip campaigns.
Pricing
Moosend is cheaper on paid plans, starting at $9/mo versus AWeber's $15/mo. AWeber's advantage is a free plan for up to 500 subscribers, which Moosend does not offer (just a 30-day trial).
If you need a free plan, AWeber wins. If you are ready to pay, Moosend offers more for less.
E-commerce capabilities
Moosend has stronger e-commerce features, including product recommendation blocks in emails, cart abandonment flows, and purchase-based segmentation. AWeber's e-commerce integrations are more basic.
For online stores, Moosend is the better fit between these two.
Support
AWeber offers phone and live chat support on paid plans. This is genuinely rare for tools at this price and is often cited as a reason people stick with AWeber despite competing tools offering more features.
Choose AWeber if...
- You want a free plan for up to 500 subscribers
- You value phone support
- Your needs are simple and reliability matters most
- You are new to email marketing and want a straightforward tool
Choose Moosend if...
- You want more automation power at a lower price
- You run an e-commerce store and need product recommendation features
- You do not need a free plan and want the best value on paid tiers
- Strong visual automation is a priority
The bottom line
Moosend delivers more automation capability for less money on paid plans. AWeber wins on free plan availability and customer support. For most businesses starting fresh, Moosend is the stronger choice. AWeber makes sense if a free plan or phone support is important.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation, or compare tools side by side.