Brevo is a modern platform that has grown rapidly with a generous free plan and distinctive send-based pricing. Constant Contact is one of the oldest email marketing tools and has a loyal customer base built on simplicity and support. They overlap in the small business market but appeal to different priorities.
| Feature | Brevo | Constant Contact |
|---|---|---|
| Starting price | $9/mo | $12/mo |
| Free plan | ✓ Unlimited contacts | ✗ No (60-day trial) |
| Pricing model | By sends | By contacts |
| SMS marketing | ✓ Yes | ✗ No |
| Phone support | ✗ No | ✓ Yes |
| Automation depth | Moderate | Basic |
| Best for | Large lists, modern features | Phone support, simplicity |
Pricing
Brevo's free plan offers unlimited contacts and 9,000 sends/mo. Constant Contact has no free plan but offers a 60-day trial. On paid plans, Brevo is generally cheaper, especially for businesses with large lists. Brevo's send-based model is more cost-effective for many small businesses.
Features
Brevo has more features: SMS, WhatsApp, transactional email, and a more capable automation builder. Constant Contact is more focused on core email marketing with event tools added. If features matter, Brevo offers more at a lower price.
Support
Constant Contact offers phone support on all plans. Brevo does not. For small business owners who are not tech-savvy and want to be able to call someone, this is a meaningful advantage.
Ease of use
Both are designed for non-technical users. Constant Contact is slightly simpler. Brevo's interface has improved considerably and is easy to navigate, but Constant Contact has a slight edge on pure simplicity.
Choose Brevo if...
- You want a free plan with unlimited contacts
- You need SMS alongside email
- You want more automation capability at lower prices
- You prefer send-based pricing over contact-based pricing
Choose Constant Contact if...
- You want phone support
- You prefer the simplest possible interface
- You run events and want built-in event marketing tools
- You are a nonprofit looking for nonprofit discounts
The bottom line
Brevo is the better choice on features and price. Constant Contact is the better choice if support is your top priority. For most small businesses evaluating these two objectively, Brevo offers more value.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.