Brevo and Klaviyo serve different markets and the comparison mostly comes down to business type. Brevo is a multi-channel messaging platform with a generous pricing model. Klaviyo is a premium ecommerce email platform that has become the default choice for Shopify stores. If you run an online store, this comparison matters.
| Feature | Brevo | Klaviyo |
|---|---|---|
| Starting price | $9/mo | $20/mo |
| Free plan | ✓ Unlimited contacts | ✓ 250 contacts |
| Pricing model | By sends | By contacts |
| Ecommerce focus | General | Ecommerce-first |
| SMS marketing | ✓ Yes | ✓ Yes |
| Revenue attribution | ✗ No | ✓ Yes |
| Best for | Large lists, multi-channel, non-ecommerce | Online stores |
Ecommerce features
Klaviyo is built for ecommerce. Deep Shopify and WooCommerce integration, per-campaign revenue tracking, predictive analytics, and best-in-class abandoned cart flows are all Klaviyo strengths. Brevo has ecommerce integrations but ecommerce is not its core focus.
Pricing
Brevo is cheaper, especially at scale. Its send-based pricing means you can have a large list without paying for it. Klaviyo charges by contacts and can become expensive quickly for stores with large subscriber bases. For ecommerce businesses that can monetize their list, Klaviyo's higher cost is often justified by revenue.
Multi-channel
Brevo includes SMS, WhatsApp, and transactional email. Klaviyo added SMS but it is secondary to email. If you want a true multi-channel platform, Brevo is more comprehensive.
Non-ecommerce use
For businesses that do not sell products online, Brevo is the more sensible choice. Klaviyo's pricing and feature set is calibrated for ecommerce: using it for a service business or newsletter means paying for features you will not use.
Choose Brevo if...
- You do not run an ecommerce store
- You have a large list and want more affordable pricing
- You want SMS, email, and transactional email in one platform
- You want a free plan with unlimited contacts
Choose Klaviyo if...
- You run a Shopify or WooCommerce store
- Revenue attribution and product-based automation are important to you
- You want best-in-class ecommerce flows pre-built and ready to activate
- You can justify higher costs through ecommerce revenue generated
The bottom line
Klaviyo is the best choice for ecommerce. Brevo is the better choice for everything else, and also a reasonable budget alternative for ecommerce businesses that find Klaviyo too expensive.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.