GetResponse and Moosend are both mid-range tools that offer more than basic email marketing, but they have different strategies. GetResponse is an all-in-one platform that keeps expanding into webinars, landing pages, and paid ads. Moosend is focused on email automation and does it very well at a competitive price.
| Feature | GetResponse | Moosend |
|---|---|---|
| Starting price | $15/mo | $9/mo |
| Free plan | ✓ 500 contacts | ✗ 30-day trial |
| Webinars | ✓ Yes | ✗ No |
| Landing pages | ✓ Advanced | ✓ Good |
| Automation depth | Good | Very good |
| Conversion funnels | ✓ Yes | ✗ No |
| Best for | All-in-one marketing | Email automation value |
Features
GetResponse offers more features overall: webinars, a conversion funnel builder, and paid ads integration alongside email. Moosend focuses on email automation, landing pages, and segmentation. If you want a broad platform, GetResponse. If you want a focused automation tool, Moosend.
Automation
Moosend's automation is arguably stronger for email-specific workflows. Complex branching, behavioral triggers, and advanced segmentation are all available. GetResponse's automation has improved and is competitive, but Moosend's automation-first focus gives it an edge in this area.
Pricing
Both start at a similar price point. Moosend's 30-day free trial with no contact limit lets you fully evaluate it before committing. GetResponse's free plan covers 500 contacts. At scale, both are reasonably priced.
Ease of use
Both are accessible for non-technical users. GetResponse has more to navigate given its broader feature set. Moosend's interface is clean and focused. Neither presents a steep learning curve.
Choose GetResponse if...
- You want webinars integrated with your email marketing
- You want a conversion funnel builder included
- You need a broader platform with paid ads integration
- You want a free plan to start
Choose Moosend if...
- Email automation is your primary focus
- You want more automation power at a lower price
- You prefer a clean, focused interface over a broad platform
- You want a 30-day trial to fully evaluate before paying
The bottom line
GetResponse is worth paying more for if you will actually use its extra features. If email automation is your core need and webinars are not on your roadmap, Moosend delivers more automation value at a lower price.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.