HubSpot and AWeber are rarely compared directly because they occupy such different positions in the market. AWeber is a focused email marketing tool with a long track record. HubSpot is a full CRM platform. The comparison is useful mainly for businesses that are deciding whether they need just email or a complete go-to-market stack.
| Feature | HubSpot | AWeber |
|---|---|---|
| Starting price | Free CRM / $20/mo marketing | Free / $15/mo |
| Free plan | ✓ CRM free | ✓ 500 subscribers |
| CRM built-in | ✓ Full CRM | ✗ No |
| 24/7 phone support | Higher plans only | ✓ Yes |
| Automation depth | Advanced (CRM-connected) | Basic |
| Email focus | One feature of many | Primary focus |
| Best for | CRM + email integration | Email-only, support priority |
Scope
HubSpot does far more than email. CRM, deal pipelines, sales automation, a service hub, and marketing automation are all available. AWeber is focused on email. If you need more than email, HubSpot has the breadth. If you just need email, AWeber is simpler and less expensive.
Support
AWeber offers 24/7 phone and chat support on all plans including free. HubSpot offers phone support on higher-tier plans only. For always-available support, AWeber wins.
Pricing
AWeber's free plan covers 500 subscribers. HubSpot's free CRM is generous but the email marketing features cost $20/mo+. For pure email at low cost, AWeber is much cheaper.
Automation
HubSpot's automation is more advanced, especially when connected to its CRM: contact-triggered workflows, lead scoring, and deal automation are all available. AWeber's automation covers standard email sequences. For businesses that want email automation beyond basic sequences, HubSpot has more depth.
Choose HubSpot if...
- You need CRM alongside email and want them integrated
- You are building a full sales and marketing operation
- You need advanced automation connected to deal and contact data
- You are willing to invest in a more comprehensive platform
Choose AWeber if...
- Email is all you need: no CRM required
- You want 24/7 phone and chat support
- You want a free plan to get started
- You want a focused, simple email tool without CRM overhead
The bottom line
AWeber for businesses that just need email marketing done reliably with great support. HubSpot for businesses that need email as part of a broader CRM-driven operation. Paying for HubSpot to get email only does not make sense: AWeber is cheaper and equally capable for pure email.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.