HubSpot and GetResponse both position themselves as all-in-one platforms, but they have different strengths. HubSpot is built around CRM and is most powerful when sales and marketing work together in one system. GetResponse is built around marketing features: email, webinars, landing pages, and funnels.
| Feature | HubSpot | GetResponse |
|---|---|---|
| Starting price | Free CRM / $20/mo marketing | Free / $15/mo |
| CRM depth | Full CRM | Basic |
| Webinars | ✗ No | ✓ Yes |
| Conversion funnels | ✗ No on entry plans | ✓ Yes |
| Automation depth | Advanced | Moderate-advanced |
| Enterprise options | ✓ Yes | ✗ No |
| Best for | CRM-first, scaling businesses | Marketing-focused SMBs |
CRM
HubSpot's CRM is substantially better. Deal pipelines, contact activity tracking, sales automation, and a service hub are all available. GetResponse's CRM is basic and primarily serves to tag and segment contacts for marketing. For businesses with a sales team, HubSpot is the right choice.
Marketing features
GetResponse has more marketing-specific features at a lower price: webinars, conversion funnels, and paid ads integration are all included. HubSpot's Marketing Hub includes similar features but at a higher price point.
Pricing
GetResponse is significantly cheaper for comparable email and landing page features. HubSpot's free CRM is generous but the full Marketing Hub is expensive. For businesses that need marketing tools without a serious CRM, GetResponse is better value.
Scalability
HubSpot scales to enterprise. GetResponse tops out at mid-market. For growing businesses that may need enterprise features eventually, HubSpot has a longer runway.
Choose HubSpot if...
- You need a serious CRM alongside marketing tools
- Your sales and marketing teams need to work in one system
- You are planning to scale and want enterprise capability eventually
- Contact and deal management are as important as campaign management
Choose GetResponse if...
- You want more marketing features at a lower price
- You need webinars integrated with your email platform
- You want conversion funnels without additional tools
- Your needs are marketing-focused and CRM is secondary
The bottom line
HubSpot for businesses that need CRM. GetResponse for businesses that need marketing features and do not need a serious CRM. The price difference is significant: GetResponse offers more marketing value per dollar unless you actually need what HubSpot's CRM provides.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.