Kit and GetResponse both have automation, landing pages, and email marketing: but they serve different audiences with different visions. Kit is for creators building audiences around content. GetResponse is for businesses that want a broad marketing platform.
| Feature | Kit | GetResponse |
|---|---|---|
| Starting price | Free / $25/mo | Free / $15/mo |
| Free plan | ✓ 10,000 subscribers | ✓ 500 contacts |
| Digital product commerce | ✓ Yes | ✗ No |
| Webinars | ✗ No | ✓ Yes |
| Conversion funnels | ✗ No | ✓ Yes |
| Creator link pages | ✓ Yes | ✗ No |
| Best for | Creators, newsletters, digital products | SMB all-in-one marketing |
Creator tools
Kit has features built specifically for creators: a link page tool, digital product commerce, a tip jar, and a referral program. GetResponse has none of these. If you are a creator, Kit's platform is designed around how you actually work.
All-in-one marketing
GetResponse includes webinars, conversion funnels, and paid ads integration. Kit does not. If you need a broader marketing platform that goes beyond email and creator tools, GetResponse is more comprehensive.
Free plan
Kit's free plan covers up to 10,000 subscribers: exceptionally generous. GetResponse's free plan covers 500 contacts. For creators building an audience, Kit's free tier is a massive advantage.
Pricing
Kit's paid plans start at $25/mo. GetResponse starts at $15/mo. GetResponse is cheaper at similar feature sets for non-creator use cases.
Choose Kit if...
- You are a creator, blogger, podcaster, or newsletter writer
- You want to sell digital products through your platform
- You want a very generous free plan for a growing audience
- Creator-specific tools matter to your workflow
Choose GetResponse if...
- You want webinars integrated with your email marketing
- You need conversion funnels
- You are a business, not primarily a content creator
- You want a lower price on paid plans
The bottom line
Kit for creators. GetResponse for businesses. Kit's free plan is one of the most generous in the industry and its creator tools are genuinely useful. GetResponse offers more breadth for non-creator businesses at a lower paid-plan price.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.