Klaviyo and GetResponse serve genuinely different audiences. Klaviyo is built for ecommerce stores that want to drive revenue from email and SMS. GetResponse is a broad marketing platform suited to businesses of all types that want email, webinars, landing pages, and automation in one place.
| Feature | Klaviyo | GetResponse |
|---|---|---|
| Starting price | Free / $20/mo | Free / $15/mo |
| Free plan | ✓ 250 contacts | ✓ 500 contacts |
| Ecommerce focus | Ecommerce-first | General |
| Webinars | ✗ No | ✓ Yes |
| Revenue attribution | ✓ Yes | ✗ No |
| Conversion funnels | ✗ No | ✓ Yes |
| Best for | Online stores | All-in-one marketing for SMBs |
Ecommerce vs general use
Klaviyo is purpose-built for ecommerce. GetResponse is general purpose. If you run an online store, Klaviyo's deep Shopify integration, revenue attribution, and pre-built ecommerce flows are significant advantages. For any other type of business, GetResponse offers more relevant features.
Features
GetResponse includes webinars, conversion funnels, and paid ads integration: features Klaviyo does not have. Klaviyo includes product recommendation emails and predictive analytics. The features that matter depend entirely on your business model.
Pricing
GetResponse starts at $15/mo. Klaviyo's free plan covers 250 contacts but paid plans become expensive at scale. For non-ecommerce businesses, GetResponse is better value. For ecommerce businesses, Klaviyo's cost is often justified by the revenue it generates.
Automation
Both have solid automation. Klaviyo's is calibrated for purchase events and ecommerce behavior. GetResponse's is more general but includes event-based triggers and lead scoring.
Choose Klaviyo if...
- You run a Shopify or WooCommerce store
- Revenue attribution and purchase-based automation are important
- You want best-in-class ecommerce flows pre-built
- You can justify the cost through ecommerce revenue generated
Choose GetResponse if...
- You do not run an ecommerce store
- You want webinars and conversion funnels included
- You want a broader platform at a lower starting price
- You need general-purpose automation without ecommerce specifics
The bottom line
Klaviyo for online stores that take email seriously. GetResponse for businesses that want a broad marketing platform without the ecommerce price premium. The overlap is minimal: most businesses will find one clearly better suited to their needs.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz. It asks six questions and recommends the right platform based on your needs and budget.