Moosend and AWeber are both affordable small business email tools, but Moosend is the newer, more automation-focused option while AWeber is one of the oldest names in email marketing. Moosend offers more automation power at a lower price. AWeber trades on its free plan, phone support, and decades of reliability.
For most businesses starting fresh, Moosend delivers more for less. AWeber is worth considering if a free plan or direct phone support matters to you.
| Feature | Moosend | AWeber |
|---|---|---|
| Starting price | $9/mo | $15/mo |
| Free plan | ✗ No (30-day trial) | ✓ 500 subscribers |
| Visual automation builder | ✓ More powerful | ✓ Basic |
| E-commerce features | ✓ Strong | ✓ Basic |
| Landing pages | ✓ Yes | ✓ Yes |
| Phone support | ✗ No | ✓ Yes |
| AI tools | ✓ Yes | ✓ Yes |
| Best for | Automation-focused SMBs, value seekers | Beginners, small lists, support-conscious users |
Automation and features
Moosend has the stronger automation builder at this price point. Its visual workflow editor handles complex multi-step sequences, behavioral triggers, and e-commerce flows better than AWeber's. For businesses that care about automation depth, Moosend is ahead.
AWeber handles welcome sequences, basic drip campaigns, and tag-based workflows adequately. It does not try to go further than that.
Free plan and pricing
AWeber has a meaningful advantage here: a free plan covering up to 500 subscribers. Moosend only offers a 30-day trial. If cost at the start is the deciding factor, AWeber wins.
Once on paid plans, Moosend is cheaper. It starts at $9/mo versus AWeber's $15/mo.
Support
AWeber offers phone support on paid plans. This is rare at this price range and is a genuine differentiator for users who want to talk to a human when something goes wrong.
Moosend offers live chat and email support. Solid, but not phone.
Choose Moosend if...
- You want more automation power at a lower price
- E-commerce features like cart abandonment and product recommendations matter
- You do not need a free plan
- You want a modern, feature-rich tool that still stays affordable
Choose AWeber if...
- You want a free plan to get started without spending anything
- Phone support is important to you
- Your needs are simple: newsletters, welcome sequences, basic campaigns
- Reliability and a long track record matter more than cutting-edge features
The bottom line
Moosend is the stronger tool on automation capability and price once you are on a paid plan. AWeber wins on free plan access and direct phone support. The decision usually comes down to those two factors.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation, or compare tools side by side.