Moosend and Constant Contact are both aimed at small businesses, but they have taken different paths. Moosend offers strong automation capability at a low price with a modern interface. Constant Contact has been around for over two decades and trades on simplicity, event management, and a reputation for solid customer support.
For most businesses comparing these two today, Moosend offers more capability for less money. Constant Contact is the better fit if you run events or specifically value its long customer support track record.
| Feature | Moosend | Constant Contact |
|---|---|---|
| Starting price | $9/mo | $12/mo |
| Free plan | ✗ No (30-day trial) | ✗ No (60-day trial) |
| Event management | ✗ No | ✓ Built in |
| Landing pages | ✓ Yes | ✓ Yes |
| Visual automation builder | ✓ Strong | ✓ Basic |
| E-commerce features | ✓ Strong segmentation | ✓ Basic |
| Ease of use | Modern, easy | Very easy |
| Best for | SMBs wanting strong automation and value | Events, nonprofits, local businesses |
Automation
Moosend has the stronger automation builder. The visual workflow editor supports advanced conditional logic, e-commerce triggers, and multi-step behavioral sequences. It punches above its price point on automation capability.
Constant Contact's automation covers the basics. Welcome emails, anniversary sequences, simple post-signup flows. It is adequate for businesses with straightforward needs.
Events
Constant Contact's standout differentiator is built-in event management. You can create event registration pages, sell tickets, send invitations, and automate follow-up emails based on attendance. For nonprofits, associations, and local businesses with regular events, this is a genuine reason to choose Constant Contact.
Moosend has no event management features.
Pricing
Moosend starts at $9/mo and delivers strong value at that price. Constant Contact starts at $12/mo and scales quickly with list size. Neither has a free plan, though both offer extended trials.
For comparable automation capability, Moosend is the better value.
Choose Moosend if...
- You want strong automation capability at a low price
- E-commerce segmentation and behavioral triggers matter to you
- You do not need event management features
- You want a modern, capable tool that is still easy to learn
Choose Constant Contact if...
- You run events and need registration and ticketing built in
- You are a nonprofit, local business, or association
- Your needs are simple and familiar email marketing
- You value a long track record and strong support
The bottom line
Moosend is the better value for most small businesses comparing on features and price. Constant Contact is the right choice if event management is important, or if you specifically want the simplicity and support record that Constant Contact is known for.
Not sure which tool is right for you? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation, or compare tools side by side.