Omnisend and Moosend are both affordable email marketing platforms that include automation and e-commerce integrations. On paper they compete directly. In practice they are built for different types of businesses.
Omnisend is built specifically for e-commerce. Everything in the platform, the automation flows, the segmentation, the multi-channel features, is designed around online stores. Moosend is a general-purpose automation platform that also supports e-commerce, but its strength is automation depth across a wider range of business types. If you run a Shopify or WooCommerce store, that distinction matters.
This comparison covers pricing, e-commerce features, automation, ease of use, and SMS to help you make the call quickly.
Quick comparison
| Feature | Omnisend | Moosend |
|---|---|---|
| Free plan | ✓ Yes (500 emails/mo) | ✗ No (30-day trial) |
| SMS marketing | ✓ Yes (built in) | ✗ No |
| Push notifications | ✓ Yes | ✗ No |
| E-commerce automation | ✓ Deep (built around stores) | ✓ Solid (good integrations) |
| Abandoned cart | ✓ Yes | ✓ Yes |
| Pre-built e-commerce flows | ✓ Yes (extensive library) | ✗ Basic |
| General automation depth | Moderate | Strong |
| Landing pages | ✗ No | ✓ Yes |
| Best for | E-commerce stores | SMBs, e-commerce, creators |
Pricing
Omnisend has a free plan covering 250 contacts and 500 emails per month, enough to test the platform but not to run a real program. Paid plans start at $16/mo. SMS is included in the plan rather than a separate add-on, which is a meaningful inclusion.
Moosend has no free plan but offers a 30-day free trial with full feature access. Paid plans start at $9/mo. At equivalent contact counts, Moosend is generally cheaper, but if SMS is important to you, Omnisend's all-in pricing can be competitive once you factor in what you would otherwise pay for SMS separately.
E-commerce features
This is where the tools diverge most clearly. Omnisend was built from the ground up for e-commerce. Its pre-built automation flows, abandoned cart, abandoned browse, post-purchase, product review requests, win-back, and welcome series with product recommendations, are among the best available at this price point. Setup is fast because the flows are designed specifically for store use cases.
Moosend supports e-commerce automation too, including Shopify and WooCommerce integrations, abandoned cart recovery, and product feed emails. But it is a general-purpose tool that supports e-commerce rather than a tool built around it. The difference shows in setup time and the depth of e-commerce-specific segmentation options.
If your primary use case is e-commerce and you want the fastest path to sophisticated store automation, Omnisend wins this category.
SMS and multi-channel
Omnisend includes SMS marketing in the same platform as email, with SMS steps available inside automation workflows. You can build sequences that send an email, then follow up with an SMS if it goes unopened. Push notifications are also included. For a store that wants to reach customers across multiple channels from a single platform, Omnisend handles this natively.
Moosend does not include SMS. If SMS is a priority, Omnisend is the clear choice. If you do not need it, this is not a meaningful difference.
Automation
Outside of e-commerce-specific flows, Moosend's general automation builder is more capable. It supports a wider range of triggers, more complex branching logic, and more action types. For a business running automation sequences that go beyond standard e-commerce flows, lead nurture, onboarding, re-engagement based on non-purchase behavior. Moosend handles this better.
Omnisend's automation is strong within its e-commerce focus but more limited outside it.
Ease of use
Both tools are reasonably approachable. Omnisend's pre-built flows make e-commerce setup faster than Moosend for store-specific use cases. Moosend's interface takes slightly more time to learn but is not significantly harder. Neither is as beginner-friendly as MailerLite, but both are accessible to non-technical users.
Landing pages
Moosend includes a landing page builder. Omnisend does not. If landing pages matter to your marketing, for lead capture, product launches, or webinar registration, this gives Moosend an advantage outside the e-commerce context.
Choose Omnisend if...
- You run a Shopify or WooCommerce store and want e-commerce-first automation
- You want SMS and email in one platform without paying for two tools
- You want pre-built abandoned cart, post-purchase, and browse abandonment flows ready to activate
- You want a free plan to test before committing
- Push notifications are part of your customer outreach strategy
Choose Moosend if...
- You run an e-commerce store but also need automation beyond standard store flows
- You are not an e-commerce business and need general-purpose automation
- You want landing pages included in your email platform
- Budget is the primary concern and you do not need SMS
- You want a stronger general automation builder with more trigger and action options
The bottom line
If you run an online store, Omnisend is purpose-built for you. The e-commerce automation library, multi-channel capability, and store-specific segmentation are all stronger than what Moosend offers for that specific use case.
If you are not primarily an e-commerce business, or if you need a stronger general automation builder with landing pages included, Moosend is the better fit and usually cheaper too.
Still not sure? Take the Marketing Automation Buyer's Guide quiz and get a recommendation based on your specific situation.