Businesses migrate from ActiveCampaign to HubSpot when they want deeper CRM functionality, stronger sales tooling, or a single platform that serves marketing, sales, and customer service teams. HubSpot is more expensive than ActiveCampaign, particularly at scale, but it offers a broader platform with more native integrations and a more polished sales experience.
This guide covers everything you need to migrate from ActiveCampaign to HubSpot without losing subscribers or breaking your automations. Estimated time: 4-8 hours.
What transfers and what does not
| Item | Transfers? | Notes |
|---|---|---|
| Contacts | Yes | Via CSV export or HubSpot's ActiveCampaign integration |
| Custom fields | Partial | Create equivalent HubSpot properties before importing |
| Tags | Partial | Can be imported as HubSpot contact properties or list membership |
| Deals and pipeline data | Partial | Export deals and recreate in HubSpot |
| Email templates | No | Must be rebuilt in HubSpot |
| Automation sequences | No | Must be rebuilt using HubSpot Workflows |
| Campaign history | No | Historical stats stay in ActiveCampaign |
| Forms | No | Must be rebuilt in HubSpot |
Keep your ActiveCampaign account active throughout the migration. Do not cancel it until HubSpot is fully set up and tested. Cancelling early means losing access to your historical data and any active automations still running.
Step-by-step migration guide
Create your HubSpot portal and complete domain authentication. Before importing, review your ActiveCampaign custom fields and create matching HubSpot contact properties. This upfront work prevents messy imports.
In ActiveCampaign, go to Contacts and export all contacts as a CSV. Include all custom fields and tags. Export your unsubscribed contacts separately.
In HubSpot, go to Contacts, Import, and upload your CSV. Map each field carefully. Import unsubscribed contacts with their opt-out status set correctly. Review the import summary before proceeding.
Set up your HubSpot pipeline stages to match ActiveCampaign. Export your deals from ActiveCampaign and import them into HubSpot, associating each deal with the correct contact and company.
Document your active ActiveCampaign automations. Rebuild them in HubSpot's Workflows tool. HubSpot's workflow builder is powerful and covers the same logic as ActiveCampaign, though the interface is different.
Rebuild your key email templates in HubSpot's email editor. Test each one before use.
Build forms in HubSpot and replace your ActiveCampaign form embeds. Test each form.
Run thorough end-to-end tests. Once you are satisfied everything is working, cancel ActiveCampaign on your next renewal date.
The bottom line
Migrating from ActiveCampaign to HubSpot is a substantial project because of the automation rebuild work. Plan for a full day and run both platforms in parallel for at least a week before cancelling ActiveCampaign. The result is a broader platform with stronger native sales tooling.
Not sure HubSpot is the right destination? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation.