Moosend is a lean alternative to HubSpot for businesses that want solid automation without paying for CRM features they do not use. If your list is under 50,000 and your automation needs are moderate, Moosend is worth evaluating.
This guide covers everything you need to migrate from HubSpot to Moosend without losing subscribers or breaking your automations. Estimated time: half a day to a full day.
What transfers and what does not
| Item | Transfers? | Notes |
|---|---|---|
| Contacts and email addresses | Yes | Via CSV export/import |
| Tags and segments | Partial | Export as custom fields, remap on import |
| Custom field data | Partial | Transfers if mapped correctly during import |
| Unsubscribe history | Yes | Import as suppressed contacts |
| Email templates | No | Need to be rebuilt in Moosend |
| Automation workflows | No | Need to be rebuilt from scratch |
| Campaign history | No | Historical stats stay in HubSpot |
| CRM/deal data | No | Moosend does not have a built-in CRM |
HubSpot has a built-in CRM. Moosend does not. Deal data, pipeline stages, and sales notes cannot be migrated. If you rely on HubSpot's CRM, you will need a separate CRM solution after the switch.
Step-by-step migration guide
Sign up at trymoo.moosend.com before doing anything else. Keep your HubSpot account running throughout the migration: do not cancel it until everything is confirmed working in Moosend.
Add your domain to Moosend and follow the DKIM authentication instructions. This improves deliverability and ensures your emails arrive in inboxes, not spam folders. Complete this before importing any contacts.
In HubSpot, go to your audience and export your full contact list as a CSV. Make sure to include all custom fields, tags, and segments. Export your unsubscribed contacts separately: you will need to suppress these in Moosend to stay compliant.
Upload your CSV into Moosend and map each column to the correct field. Import your unsubscribed contacts as suppressed. Review the import report carefully before proceeding: fix any mapping errors before building automations.
Screenshot or document all your active automations in HubSpot before rebuilding them in Moosend. Start with your highest-priority flows: typically your welcome series and any active nurture sequences. Do not activate them until you have tested them with your own email address.
Build your signup forms in Moosend and replace the HubSpot embed codes on your website. Test each form to confirm subscribers land in the right list and trigger the correct automation.
Send a test campaign to yourself. Trigger your automations manually. Check every link. Confirm your unsubscribe flow works correctly. Only cancel HubSpot once you are fully satisfied that Moosend is working as expected.
Once Moosend is fully operational, cancel your HubSpot account. Check your billing date to avoid being charged for another month. Download any historical reports or data you want to keep before cancelling.
The bottom line
Moosend makes sense if you want HubSpot-level automation at a fraction of the cost and do not need the CRM. The automation builder is capable and the pricing is transparent. Only switch if you are confident you will not miss HubSpot's CRM and reporting.
Not sure Moosend is the right destination? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation.