Moosend is a comparable alternative to MailerLite with a slightly more capable automation builder. If you need more from your automations but are not ready to step up to ActiveCampaign's complexity and price, Moosend is a natural sideways move.
This guide covers everything you need to migrate from MailerLite to Moosend without losing subscribers or breaking your automations. Estimated time: 2-4 hours.
What transfers and what does not
| Item | Transfers? | Notes |
|---|---|---|
| Contacts and email addresses | Yes | Via CSV export/import |
| Tags and segments | Partial | Export as custom fields, remap on import |
| Custom field data | Partial | Transfers if mapped correctly during import |
| Unsubscribe history | Yes | Import as suppressed contacts |
| Email templates | No | Need to be rebuilt in Moosend |
| Automation workflows | No | Need to be rebuilt from scratch |
| Campaign history | No | Historical stats stay in MailerLite |
Step-by-step migration guide
Sign up at trymoo.moosend.com before doing anything else. Keep your MailerLite account running throughout the migration: do not cancel it until everything is confirmed working in Moosend.
Add your domain to Moosend and follow the DKIM authentication instructions. This improves deliverability and ensures your emails arrive in inboxes, not spam folders. Complete this before importing any contacts.
In MailerLite, go to your audience and export your full contact list as a CSV. Make sure to include all custom fields, tags, and segments. Export your unsubscribed contacts separately: you will need to suppress these in Moosend to stay compliant.
Upload your CSV into Moosend and map each column to the correct field. Import your unsubscribed contacts as suppressed. Review the import report carefully before proceeding: fix any mapping errors before building automations.
Screenshot or document all your active automations in MailerLite before rebuilding them in Moosend. Start with your highest-priority flows: typically your welcome series and any active nurture sequences. Do not activate them until you have tested them with your own email address.
Build your signup forms in Moosend and replace the MailerLite embed codes on your website. Test each form to confirm subscribers land in the right list and trigger the correct automation.
Send a test campaign to yourself. Trigger your automations manually. Check every link. Confirm your unsubscribe flow works correctly. Only cancel MailerLite once you are fully satisfied that Moosend is working as expected.
Once Moosend is fully operational, cancel your MailerLite account. Check your billing date to avoid being charged for another month. Download any historical reports or data you want to keep before cancelling.
The bottom line
Moosend makes sense if you want marginally more automation capability than MailerLite at a similar price. The main difference is Moosend does not have a free plan: you will need to commit to paid from day one.
Not sure Moosend is the right destination? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation.