HubSpot Enterprise is the top tier of HubSpot's Marketing Hub, sitting above Starter ($15/mo) and Professional ($800/mo). Marketing Hub Enterprise starts at $3,600/mo and adds features designed for larger organizations: custom objects, multi-touch revenue attribution, predictive lead scoring, hierarchical teams, and advanced reporting.
Most organizations evaluating HubSpot Enterprise are deciding between it and Marketo or Salesforce Marketing Cloud. HubSpot's advantage is its reputation for ease of use relative to other enterprise platforms. The tradeoff is that it is less deeply customizable than Marketo for complex B2B marketing operations.
HubSpot Enterprise at a glance
| Feature | Detail |
|---|---|
| Starting price | $3,600/mo (Marketing Hub Enterprise) |
| Free plan | No |
| Custom objects | Yes (enterprise only) |
| Multi-touch attribution | Yes (enterprise only) |
| Predictive lead scoring | Yes. Einstein-style AI scoring |
| Hierarchical teams | Yes (for large organizations) |
| Best for | Organizations that have outgrown HubSpot Professional |
Scores
What Enterprise adds over Professional
HubSpot Marketing Hub Professional at $800/mo covers most mid-market use cases. Enterprise adds custom objects (allowing you to model your specific business data beyond standard contacts, companies, and deals), multi-touch revenue attribution (seeing exactly which touchpoints across the customer journey drove revenue), predictive lead scoring, and the ability to organize large marketing teams with hierarchical permissions and reporting.
The HubSpot advantage at enterprise scale
HubSpot's reputation for being easier to use than Marketo or Salesforce Marketing Cloud extends to its enterprise tier. Implementation timelines are typically shorter. Ongoing administration requires less specialized expertise. The all-in-one nature of the platform. CRM, marketing, sales, and service in one, means less data fragmentation than multi-vendor enterprise stacks.
When to consider Marketo or Salesforce instead
For organizations with highly complex B2B marketing operations, sophisticated lead lifecycle management, deep ABM at scale, or extensive Salesforce CRM integration requirements. Marketo is often a better fit. For organizations already in the Salesforce ecosystem at scale, Salesforce Marketing Cloud has deeper native integration. HubSpot Enterprise is the right choice for organizations that want enterprise capabilities without enterprise implementation complexity.
HubSpot Enterprise is right for you if...
- You have outgrown HubSpot Professional and need custom objects and advanced attribution
- You want enterprise marketing capabilities with faster implementation than Marketo or SFMC
- Your organization values HubSpot's all-in-one approach across CRM, marketing, and sales
- You need hierarchical team management and granular permissions for a large marketing team
HubSpot Enterprise is not right for you if...
- Your budget does not extend to $3,600/mo. HubSpot Professional may cover your needs
- You are deeply embedded in Salesforce and need native Salesforce Marketing Cloud integration
- You need the most sophisticated B2B lead lifecycle management. Marketo goes deeper there
- You are a small or mid-size business, start with HubSpot Professional or lower
The bottom line
HubSpot Enterprise is the right choice for organizations that have outgrown HubSpot Professional and want enterprise-grade features without the implementation overhead of Marketo or Salesforce Marketing Cloud. For most organizations, HubSpot's lower tiers cover their needs. Take the quiz for a personalized recommendation.