Omnisend sits directly in Klaviyo's shadow in the e-commerce email market, and that is actually a good place to be. It offers most of what Klaviyo does, email and SMS automation, Shopify integration, abandoned cart flows, segmentation based on purchase data, at a significantly lower price point.
The tradeoff is depth. Klaviyo's analytics, predictive features, and segmentation capabilities go further. But for a mid-size e-commerce brand that does not need Klaviyo-level sophistication, Omnisend delivers strong results for less money.
This review helps you decide which side of that line you are on.
Omnisend at a glance
| Feature | Detail |
|---|---|
| Starting price | Free up to 250 contacts, then $16/mo |
| Free plan | Yes (500 emails/mo, 60 SMS/mo) |
| Email automation | Yes (pre-built e-commerce flows) |
| SMS marketing | Yes (included) |
| E-commerce integrations | Yes. Shopify, WooCommerce, BigCommerce |
| Built-in CRM | No |
| Push notifications | Yes (web push included) |
| Best for | E-commerce stores wanting Klaviyo-style features at lower cost |
Scores
E-commerce integration
Omnisend connects to Shopify, WooCommerce, and BigCommerce and pulls in your store data, orders, products, browse behavior, cart events, to drive segmentation and automation. The integration is deep enough to power the standard set of e-commerce automations: abandoned cart, abandoned browse, post-purchase, cross-sell, win-back, and welcome series.
Where Omnisend falls short of Klaviyo is in analytics depth. Revenue attribution is solid but not as granular. Predictive features like lifetime value scoring and churn prediction are more limited. For a store doing mid-level volume, this is unlikely to matter. For a high-volume brand making complex decisions based on customer data, Klaviyo's depth becomes more valuable.
Pre-built automation flows
Omnisend includes a library of pre-built automation workflows designed specifically for e-commerce. You can activate an abandoned cart flow, a welcome series, or a post-purchase sequence in minutes by selecting a template and customizing the content. The pre-built flows follow e-commerce best practices for timing and structure, so you can launch effective automation quickly without starting from scratch.
Email and SMS together
Omnisend's multi-channel approach is one of its strongest features. Email, SMS, and web push notifications are all available in the same automation builder. You can create a flow that sends an email first, follows up with an SMS if the email is not opened, and adds a push notification for a final touchpoint. The channels share the same data and segmentation, which makes multi-channel campaigns practical rather than technically complex.
Pricing
Omnisend's free plan includes 500 emails per month and 60 SMS messages, enough to test the platform. The Standard plan starts at $16/mo for up to 500 contacts and scales with list size. At 10,000 contacts, Standard runs around $115/mo. This is meaningfully cheaper than Klaviyo at equivalent contact counts, particularly when SMS is included.
Ease of use
Omnisend is more approachable than Klaviyo. The interface is cleaner, the pre-built flows reduce setup complexity significantly, and most users can launch their first automation within a day of signing up. It is not as simple as MailerLite, but for an e-commerce tool, it is well-designed and practical to work with.
Omnisend is right for you if...
- You run a Shopify or WooCommerce store and want email and SMS in one platform
- You want Klaviyo-level e-commerce automation at a lower price point
- You want to launch abandoned cart and post-purchase flows quickly using pre-built templates
- Multi-channel campaigns combining email, SMS, and push notifications matter to you
- You are growing and want a platform that scales without becoming prohibitively expensive
Omnisend is not right for you if...
- You are not in e-commerce, this tool is designed specifically for online stores
- You need the deepest predictive analytics and lifetime value modeling. Klaviyo wins there
- You need a built-in CRM for managing a sales team
- You just need simple email campaigns. Moosend or MailerLite are better value for basic needs
- You are just getting started with a very small list, the free plan is limited
The bottom line
Omnisend is the strongest alternative to Klaviyo for e-commerce brands watching their budget. The e-commerce automation, multi-channel capabilities, and Shopify integration are genuinely strong. If you are running a mid-size store and Klaviyo's pricing feels steep, Omnisend delivers most of the same functionality for meaningfully less money.
Not sure which e-commerce email tool is right for you? Take the Marketing Automation Buyer's Guide quiz for a personalized recommendation.