Omnisend is built specifically for e-commerce. It connects to Shopify, WooCommerce, and BigCommerce, and its pre-built automation workflows cover the main e-commerce use cases out of the box. If you run an online store, this is one of the easiest platforms to get meaningful results from quickly.
Total setup time: 2-3 hours. Difficulty: Easy. You do not need any technical background to follow this guide.
Omnisend at a glance
| Detail | Value |
|---|---|
| Starting price | $16/mo (Standard, 500 contacts) |
| Free plan | Yes |
| Free trial | Free plan up to 250 contacts |
| Setup time | 2-3 hours |
| Difficulty | Easy |
| Best for | E-commerce stores wanting email + SMS automation |
How to set up Omnisend in 6 steps
Go to omnisend.com and sign up. The free plan supports 250 contacts and 500 emails per month. Enter your store details -- Omnisend will ask for your website URL and use it to pull your branding automatically. This saves time when building emails.
Go to Store > Settings > Integrations and connect your e-commerce platform. For Shopify, install the Omnisend app from the Shopify App Store -- the integration syncs products, orders, and customer data automatically. For WooCommerce, install the Omnisend plugin. Once connected, your customer list will sync within a few minutes.
Go to Store > Settings > Sending Domains and add your domain. Omnisend provides DKIM records to add to your DNS. Add them as TXT records at your registrar and verify in Omnisend. A custom sending domain is required before you can remove the Omnisend branding from your emails.
Go to Forms > New Form. Omnisend offers popup, landing page, and embedded form types. For e-commerce, a discount-for-email popup is common -- configure the form to display after a few seconds on product pages. Design the form, connect it to an automation that delivers the discount code, and publish.
Go to Automations > New Workflow. Use Omnisend's pre-built workflow templates for: Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase. These four cover the highest-value e-commerce automation use cases. Each template has the emails pre-written -- customize the copy and design, but the structure and timing are ready to go. Enable each workflow when you are done.
Go to Campaigns > New Campaign > Email. Choose a template or build from scratch. Omnisend's email editor supports product blocks -- you can drag products from your store directly into the email without copying and pasting. Set your subject line, select your audience, send a test, and schedule or send.
Tips before you start
- Enable your abandoned cart workflow on day one -- it typically becomes your highest-revenue automation.
- Omnisend's product picker lets you drag items from your store into emails without manual copy-paste.
- The SMS channel is easy to add on top of email -- consider enabling it once your email setup is stable.
Next steps
Once your account is set up, focus on building your first automation before sending any broadcast campaigns. A working welcome sequence ensures every new subscriber gets a consistent first experience. After that, review your migration guide if you are moving contacts from another platform, and use the recommendations quiz to confirm Omnisend is the right long-term fit.