Find the right marketing automation tool
Not sure which marketing automation platform is right for you? Answer six questions and get a free personalized recommendation. No email required.
What kind of business are you?
This is the most important question. The right tool depends heavily on your business model.
Blogger, creator, or newsletterYou publish content, grow an audience, and may sell courses, digital products, or memberships.
E-commerce storeYou sell physical or digital products online, likely through Shopify, WooCommerce, or similar.
Service business or agencyYou sell services, manage client relationships, and follow up with leads or prospects.
B2B company or SaaS productYou have a longer sales cycle, multiple stakeholders, and need to nurture leads over time.
Not sure yet - I'm just getting startedYou're exploring your options and want a clear overview before committing.
How big is your contact list right now?
This determines whether free plans are an option and which pricing tier makes sense for you.
I don't have one yetYou're starting from zero.
Under 1,000 contactsA small but growing list.
1,000 to 10,000 contactsA meaningful list that's starting to require real management.
10,000 to 50,000 contactsA mature list that needs solid segmentation and automation.
Over 50,000 contactsA large list where pricing and deliverability become critical factors.
What do you need to do with your list?
Be honest here. Choosing a tool that's more powerful than you need means paying for features you'll never use.
Send newsletters and basic campaignsBroadcast emails to your list. Maybe a simple welcome sequence. That's it.
Set up automated sequencesWelcome series, onboarding flows, follow-ups triggered by sign-up or purchase.
Run complex, behavior-based automationsMulti-step flows that branch based on what contacts do, don't do, buy, or click.
Full CRM with email built inYou need deal pipelines, contact records, sales tracking, and marketing automation all in one place.
What's your monthly budget for this tool?
Be realistic. The best tool for you is the one you'll actually use - not the most expensive one.
Free only, for nowI need something that works before I commit to paying.
Under $20/moI'm happy to pay but need to keep costs tight.
$20 to $100/moI'll pay for the right tool if it saves me time and drives results.
$100 to $500/moThis is a real investment and I need a platform that scales with me.
Over $500/moBudget is not the primary concern. I need the right tool for a complex operation.
Do you need any of these?
Select everything that applies. Leave blank if none of these are important to you.
Select all that apply - or skip if none apply.
SMS marketingSending text messages to subscribers in addition to email.
Landing pagesBuilding standalone pages to capture leads or promote offers.
E-commerce integrationsConnecting to Shopify or WooCommerce for abandoned cart, purchase triggers, etc.
WebinarsRunning online events directly through the platform.
CRM / deal pipelineTracking deals, contacts, and sales stages inside the tool.
Account-based marketingTargeting and managing campaigns at the company level, not just individual contacts.
How technical are you?
There's no wrong answer. Some tools are worth the learning curve; others aren't.
I want something I can set up in an afternoonSimplicity matters more to me than advanced features.
I'm comfortable with some complexityI can handle a learning curve if the features justify it.
I have a developer or ops person who can helpTechnical setup is not a concern. I care more about power and flexibility.